Growing Your Business On-line: A Fresh Perspective
Rather than thinking about the web as technology, let's consider the web as a purely connective device - perhaps the most powerful connective tool that mankind has created to date. The web can literally - physically - connect companies, people, ideas, and processes instantly. It can bring people and companies that might be miles apart together to appear as if they are united, and in one place. Here lies tremendous opportunity for you to connect with your customers and prospects, and also to use the web as a mechanism for implementing the business partnerships (or alliances) that you've made or plan to make. Creating "E-Alliances" Similar to traditional alliances (that have not used the web in the past), on-line alliances (or "E-Alliances") may be formed for a number of specific purposes: 1) to generate awareness and develop targeted leads (internet traffic); 2) to expand your reach faster than you could alone; 3) to take advantage of the clout or customer ...