Social Media Optimization (SMO)
SMO is definitely a form of search engine marketing and the various SMO rules formulated ensure that huge traffic is driven to the website. Here it needs to be underlined that unlike SEO, SMO relies on more channels (and not just on search engines) to steer traffic. A rather new concept, SMO necessitates making the best use of social media for website optimization. The original idea behind SMO is to make the websites more popular, more easily traceable in social media searches conducted by custom search engines such as Technorati. There are many ways that you can do it, whether you make use of blogs, podcasts or vlogs, your basic aim should be to make the website easily linkable. Again, speaking of content diversification, the easier it can be done, the better will it be for you. Thus, going by SMO rules, you benefit if you allow others to make use of the website-content and even tools. The rules of Social Media Optimization are as follows: Provide ability for easy linking Add Tagging ...