Social Media Optimization (SMO)


SMO is definitely a form of search engine marketing and the various SMO rules formulated ensure that huge traffic is driven to the website. Here it needs to be underlined that unlike SEO, SMO relies on more channels (and not just on search engines) to steer traffic.


A rather new concept, SMO necessitates making the best use of social media for website optimization. The original idea behind SMO is to make the websites more popular, more easily traceable in social media searches conducted by custom search engines such as Technorati. There are many ways that you can do it, whether you make use of blogs, podcasts or vlogs, your basic aim should be to make the website easily linkable. Again, speaking of content diversification, the easier it can be done, the better will it be for you. Thus, going by SMO rules, you benefit if you allow others to make use of the website-content and even tools.


The rules of Social Media Optimization are as follows:


Provide ability for easy linking

Add Tagging and Bookmarking

Participate

Dynamic content

Allow comments to be posted on your dynamic contents

Create Blog for your website

Social Networking

Get Linkedin

Methodologies for SMO

Dynamic Content


As is the case with Search Engine Optimization, content (dynamic content at that) seems to be the backbone of Social Media Optimization. Prepare dynamic contents for your websites so that the websites are optimized for Social Media.


Social Bookmarking


Social Bookmarking is the other important aspect of SMO. This includes adding social bookmarking tools as well as specific bookmarking services like bookmarking and tag optimization for del.icio.us, reddit, digg, frank, Netvouz, furl, blinklist, technorati and other social bookmarking portals.


Blog Optimization


Blogs are another important contribution for your website to be optimized for social media. Install blog for your website and optimize it for Search Engines. Wordpress comes with excellent SEO plugin which makes Blogs easier to be optimized.


RSS (Really Simple Syndication)


RSS provides an effective way to distribute the dynamic content of the website. Add RSS in your website especially for dynamic content and distribute to various RSS portals.

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