Internet Marketing is: Definition and Types!

 

The internet is one aspect of technology that influences many things, including marketing. Marketing or marketing is also increasingly sophisticated because it is helped by technological developments and connectivity.

The more connected humans through technology and connectivity, opens the door for marketing to be more effective. This method is now increasingly intensified in order to improve brand business performance.

The following are the definitions and types that have been summarized by the Marketeers editor.

Concept definition

In its application, this concept is often referred to as digital marketing. Because of their similar nature, namely in the network, the two are often equated.

According to Johan Strydom in his book entitled "Introduction to Marketing," this concept is defined as the application of network technology and other related digital technologies to achieve marketing goals. Strydom emphasizes that the application of the internet in marketing strategy does not change the fundamental nature of marketing.

The adoption of the internet has simply provided a new channel for marketers to reach consumers. Another definition says that this concept is the same as cybermarketing.

Cybermarketing itself is defined by Keeler in "Internet Marketing Research: Theory and Practice" written by Ook Lee as a type of marketing carried out through computers and telecommunication networks.

The types

With the various evolutions of telecommunication products that have emerged thanks to the internet, various marketing distribution channels can also be used to reach consumers.

1. Email Marketing

One of the many types of internet marketing, namely marketing via email. As the name suggests, this type of marketing is carried out via electronic mail or e-mail to increase consumer awareness of a brand, by providing e-mails to consumers.

2. Search Engine Optimization (SEO)

The application of internet marketing using SEO means making adjustments to marketing content so that it is found by search engines like Google. The easier it is for a web page, content, to be found by search engines, the higher the interactivity with consumers.

3. Retargeting

The use of this type of internet marketing involves technology such as artificial intelligence (AI) to read big data, in order to find user preferences to be more specific. Thus, marketers can determine marketing targets that are more in line with the products and services being marketed.

4. Search Engine Marketing

This type of internet marketing uses advertising services in search engines. This makes marketer content more discoverable for users.

5. Social Media Marketing

This internet marketing method utilizes social media to market products or services. Social media, which is starting to be used massively, becomes a platform that can be used as a new channel for consumer acquisition.

Marketers can create content to increase interactivity with social media users, or use the advertising services provided by social media.

6. Affiliate Marketing

Internet marketing through this type means utilizing a group of people in an affiliate program. Affiliate programs provide commissions to groups or individuals who promote a product or service, to create sales.

7. Pay per Click

This internet marketing method is almost similar to affiliate programs. Commissions are paid to web page providers each time their ad is clicked on.

The form of the ad may vary depending on the page providing the ad spot.

8. Influencer Marketing

In carrying out this type of internet marketing, marketers collaborate with a number of influential figures on an issue. Collaboration can also be done by cooperating with popular figures to increase consumer awareness of a brand.