The Benefits of Digital Marketing and The Difference with Internet Marketing

 



The use of digital marketing is now increasingly widespread for businesses from SMEs to large corporations. This pattern eventually shifted conventional advertising. What are the real benefits of digital marketing in the business world? Here's the review.


What is Digital Marketing?


Digital marketing is a marketing activity for a brand or product or service brand by utilizing digital media. The main function of digital marketing is to reach as many customers as possible in an efficient, relevant and effective way. The types of digital marketing that are commonly used include:


Search Engine Optimization (SEO)


Product visibility in the online world will increase consumer confidence in the brand. In achieving visibility, websites need proper SEO so consumers can easily find your website.


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If the focus of SEO is placing the website in the top search in organic search only, SEM targets the top search results both in organic and in paid (ads).


Social Media Marketing


Today, the use of social media seems to be a major necessity. Social media marketing collaboration with the provision of interesting content and influencer services will further increase the affordability of your product/service.


Benefits of Digital Marketing


After knowing the urgency of using digital marketing, some of these are the benefits of digital marketing for a business.


1.Practical and Low Cost


Digital marketing is certainly much more practical in terms of introducing or marketing products. This media also allows wider reach so you don't have to bother doing exclusive promotions to a particular city like conventional methods.


Apart from that, you can also add advertisements through quite cheap packages such as Instagram, Facebook or WhatsApp Business.


2.Measurable Target Market


Selling a product and marketing it to the right target is certainly desired by all sellers.


With a specific system that applies in a marketing medium, it will be easier for you to reach customers who have greater potential to buy products. You can define age ranges and backgrounds for your target market.


3. See results in real time


Through digital marketing, income and sales graphs can be monitored up to date. Thus you can catch up with fierce competition and meet customer needs.


Digital sophistication influences making changes to offers, when promos, adding new items and other issues.


4.Assisting Market Research


The sophistication of digital marketing can be used for market research without having to go directly to the field. Market research itself needs to be done if your business plans to develop products according to interests and trends.


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There are several tools for conducting market research, such as Google Trends, Google Keyword Planner, and others. However, if you want to use a digital marketing consultant, it will increase your market reach.


Digital Marketing vs Internet Marketing


The definition of digital marketing with internet marketing is still often confused, digital marketing is all marketing efforts that utilize electronic devices or the internet.


Where digital marketing does not only do marketing on internet media, but TV and electro billboards that do not use the internet.


While internet marketing is all marketing efforts made to increase the interest of internet users.


This is what distinguishes between internet marketing and digital marketing. So it is concluded that internet marketing has a narrower scope than digital marketing. To maximize the internet marketing process, you can use the services of an internet marketing consultant.


That is an explanation of the benefits of digital marketing which is widely used as a marketing strategy in this era. Hope this information helps you as a business owner. (*)

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